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Watchmaking Workshop Exhibit in Design Headquarters

Chronoswiss Watchmaking Exhibit LucerneSomething new in the land of the Swiss watch in Lucerne, Bucherer has its Ball Clock, and now the exclusive boutique watchmaker Chronoswiss, which specializes in the manufacture of mechanical design watches has opened a newly reconstructed modernized company headquarters in the center of the city of Lucerne, with a special viewing area for visitors to observe watchmaking craftsmen at work. The House of Chronoswiss was developed with the concept of transparency reflecting the company owners’ idea of the brand and company on view. The refurbished building at Löwenstrasse 16b features an architecture of a wood and stone with a large expanse of glass affording a look inside the interior, with opening and closing modules. Three large nested cylinders representing the gears of a watch movement reflect the focus of the House of Chronoswiss: watchmaking.

Chronoswiss Headquarters on LowenstrasseAt the center of the largest cylinder is the exhibition workshop, featuring five watchmaker stations where visitors to Chronoswisss are offered the opportunity to watch the watchmakers at their trade, with a view either through glass panes or on large monitor screens. The dial workshop is another feature area where historic machines like the 1924 Rose machine from a rose engine from the year 1924, Swiss watrchmaking city La Chaux-de-Fonds, are used here to finish dials and movements, creating specialized models for the brand. Visitors have opportunity to see some of the sophisticated detail which goes into the craft of watchmaking – producing guilloches, skeletonizing and enameling. The tour includes a “historama” display of interactive screens provides a look into the three decades Chronoswiss has been in business and the company’s important milestones, then after emerging from the cylinder representing the exhibition workshop, the historama and the dial-making studio, visitors find themselves in the boutique shop where they can admire the finished product of the Chronoswiss Collection, and of course, the transparent ulterior motive of the experience, maybe purchase one of the watches. The House of Chronoswiss exhibition is open from 9 am to 6 pm Monday to Friday. The watchmaking exhibit is free.


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